Downtown Master Plan

The Downtown Master Plan: 
  • Is to guide the revitalization approach and provide intentional recommendations for making physical improvements to the downtown area
  • Is a completely new effort to reinvigorate downtown through economic development, historic preservation, downtown living & entertainment
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Click on the links to view the final Downtown Master Plan and supporting documents. 

Downtown Master Plan

Downtown Master Plan Appendices


Freese & Nichols- Project Manager- Chance Sparks

Steering Committee

Allyson Griffin, Amy Mundy, Ashlie Thomas, Bill Wendlandt, Bobby Leon, Christine Blain, Dayna Williams-Capone, Jeb Lacey, Jeff Wright, Joel Novosad, Julie Fulgham, Keisha Smith, Ken Colwell, Lascena Simmons, Marc Hinojosa, Russell Dempsey, Sarah Hamman, Sue Prudhomme, Susan Cain, William Blanchard


Core TasksNov. 2020Dec. 2020Jan.
Feb. 2021March 2021April 2021May 2021June 2021July
Aug 2021
Oct 2021
Snapshot + Existing Condition analysisNov. 2020Dec. 2020

Public Engagement – stakeholder interviews, online survey, workshopsNov. 2020
Dec. 2020
Jan. 2021Feb. 2021March 2021April 2021May 2021June 2021July 2021Aug. 2021Sep. 2021

Advisory Committee Meetings

Dec. 2020

Feb. 2021

April 2021

June 2021
July 2021

Sep. 2021

Economic/Market Analysis

Jan. 2021
Feb. 2021
March 2021

Draft Master Plan  - vision & goals

March 2021April 2021May 2021

Draft Implementation

May 2021
June 2021

Aug. 2021

Funding Tool Identification

June 2021July 2021

City Council Adoption

Oct. 2021

Contact Information

If you have questions or would like to receive more information about future events or activities, please contact the Victoria Main Street Program at (361) 485-3120.


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